Deadpool Is Now Espolòn's Creative Director

Not to be confused with Ryan Reynolds' gin gig

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Marketing for the Deadpool sequel has kicked into overdrive. The sassy superhero is not only starring in spots for frozen food but he’s now pitching Espolòn tequila as the company’s “creative director of culture ‘n’ stuff.”

The first spot will debut later this month, but images (see below) from the campaign give a sense of what Deadpool can do for the brand: A slapped together haphazard approach that looks as though he put it together while sampling the company’s product.

“We

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