Elon Musk and Jonathan Nolan’s Gorgeous ‘Trailer’ for SpaceX Draws Inspiration From David Bowie

At SXSW, the duo talk about the future of transportation

Elon Musk talks about going to Mars. Lauren Johnson

Elon Musk—who was added as a last-minute keynote speaker at SXSW—joined Jonathan Nolan, the creator of HBO’s Westworld, to discuss the future of transportation and how far off private trips to Mars will be.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.