Inside HBO and Giant Spoon's Massive Immersive Westworld Activation at SXSW

Giving fans a taste of the park in the show

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In HBO’s Westworld, people come from all over to experience what it’s like to “live without limits.” This weekend at South by Southwest in Austin, Texas, attendees can give that a try at a recreation of Sweetwater, the world within Westworld.

After meeting at a tavern and finding out whether you’ll wear a white hat or black, as Sweetwater guests do in the show, attendees take a shuttle outside of Austin to the two acres of land where the park is located.



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