Legal Eagles: e.l.f. Stuffs Its Super Bowl Teaser With 'Suits' Stars and Familiar Faces

The court-themed teaser, atypical in its 100-second running time, comes from agency Shadow

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

As in real life, some people in the teaser for e.l.f. Cosmetics’ first national Super Bowl ad are not too thrilled to get an official jury summons.

Ronald Gladden, for one, already did his Jury Duty, and RuPaul’s Drag Race contestant HeidiNCloset has “too much stuff to do” to leave her stretch limo and show up at a dreary courthouse.

On the other hand, former NFL player-turned sports analyst Emmanuel Acho jumps at the chance to serve, saying “let’s do this thing,” and TV legal eagles Gina Torres, Rick Hoffman and Sarah Rafferty seem pumped for a return to their element.

Also appearing in the teaser are Grammy award-winning singer-songwriter Meghan Trainor, an alum of e.l.f.’s



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in