Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

Our penultimate Digital Transformation Playbook shows brands need to shed legacy

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We’ve all seen it, the good, the bad and the ugly of consumer experience marketing.

The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digital cul-de-sac by a brand’s nascent and fumbling direct-to-consumer play. And the ugly is disruptive marketing dressed up like experience that comes off as robo stalking to the end user—you. Or who they kinda think you are.

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This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.