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When it comes to being an upstart challenger brand that’s broken rules and tapped tech to win over fans, there are few in the game that come close to DJ Khaled and his masterful marketing for … DJ Khaled.
Khaled first graced Adweek’s cover in 2016 when he was then known as the “King of Snapchat,” an ascendant hip-hop star who was leveraging social media in innovative ways to take his fame to the next level.
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