DJ Khaled's Positive Outlook and Accessibility Helped Make Him the 'King of Snapchat’

With brands buying in, it's big business now

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He takes to the app every day to share with the world exactly what he's doing, and planning, and thinking—producing a record, paling around with hip-hop star Nas, praising Ciroc vodka, sharing inspirational life lessons—all in his particular brand of extreme magnetism crossed with blustering machismo.