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The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its “first-name basis” with fans, the chain formerly known as Dunkin’ Donuts announced at its Global Franchise Convention that it’s now just Dunkin’.
“Dunkin’ Donuts has been on a first-name basis with its fans long before the introduction of its iconic tagline, ‘America Runs on Dunkin’,” the company said in a emailed statement, “with customers around the world naturally and affectionately referring to the brand as ‘Dunkin’.'”