Why Weight Watchers Is Shedding the Baggage of an Old Name

Call the brand WW from now on

Accompanying the slimmed-down moniker is a new tagline: “Wellness that Works.” WW

Earlier this year, DJ Khaled turned heads by publicly joining Weight Watchers and dropping 26 pounds. But when he talked to the New York Post’s Page Six, he was adamant about the wording of his accomplishment. Don’t call it losing weight, he admonished: “I got rid of. I don’t lose,” said the performer and record exec. “All I do is win—you know what I mean.”

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.