Drumstick's First Super Bowl Ad Comes to Eric André's Rescue

The brand's Big Game debut brings its eccentric mascot Dr. Umstick to a national stage

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Drumstick’s first Super Bowl ad introduces its weird mascot, Dr. Umstick, to a wider audience while bringing sweet relief to comedian Eric André.

As hinted at in the brand’s teaser, which depicted André going through airport security, the commercial takes place on a plane, 36,000 feet in the air. 

However, the journey gets off to a rocky start, as André has a meltdown and the flight attendant calls over the intercom, “Is there a doctor on the plane?”

While there is a real medical professional on board, it is Drumstick’s character—a Thunderbirds/Team America-style marionette called Dr.

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