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The tipoff of the National Basketball Association Playoffs Monday also marks the tipoff of a multiyear marketing platform making DoorDash the official on-demand delivery platform of the NBA, the Women’s National Basketball Association and the NBA 2K League.
DoorDash vice president of marketing Kofi Amoo-Gottfried said in an interview, “There are a number of reasons why this makes sense. It’s a connection with a passion point. There are millions of fans of these leagues. Watching sports goes with eating.”
DoorDash
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