DoorDash Becomes Official On-Demand Delivery Platform of NBA, WNBA, NBA 2K League

The company unveiled its Food Is Life campaign across TV, digital, social

DoorDash is also tipping off new social media campaign #PlayItForward Challenge DoorDash/NBA

The tipoff of the National Basketball Association Playoffs Monday also marks the tipoff of a multiyear marketing platform making DoorDash the official on-demand delivery platform of the NBA, the Women’s National Basketball Association and the NBA 2K League. David Cohen is editor of Adweek's Social Pro Daily.