Don’t Look Now, Doc, but America’s Original Influencer Bugs Bunny Just Turned 80

Merch and new opportunities keep popping up for the trickster rabbit

bugs bunny in a superman outfit with notes about his teeth and fur
Happy 80th birthday, Bugs Bunny. Courtesy of Warner Bros

It was the second week of February 1961, and Mel Blanc was in deep trouble.

This story first appeared in the Aug. 10, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.