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As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships.
Currently open in London, the Wonder of Friendship experience features four areas themed after movies including Alice in Wonderland and Lilo & Stitch. While the experience has tangible elements for visitors to interact with, Disney also partnered with Snapchat’s Arcadia creative studio to enhance the experience with augmented reality features.
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