Disney Celebrates 100th Anniversary in Surprise Super Bowl Spot

The ad includes sequences from Star Wars, animated films such as Frozen and behind-the-scenes moments with fans

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The Force is strong with Disney’s Super Bowl 57 commercial.

On Sunday, prior to the matchup between the Kansas City Chiefs and the Philadelphia Eagles, Disney debuted a surprise Super Bowl 57 ad in honor of its upcoming 100th anniversary, which takes place on Oct. 16, 2023.

The minute-and-a-half ad, titled “Disney100 Special Look,” will air during the game as a surprise for fans and features scenes from iconic Disney IP, including several moments from the Star Wars franchise; sequences from animated films such as Lion King, Frozen and Encanto; and behind-the-scenes moments from stage productions, theme parks and fans.



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