Differin Embraces Short-Form Storytelling With TikTok-Tailored Campaign

Agency Lippe Taylor collaborates on a suite of ads geared toward the popular platform

TikTok’s popularity has grown by leaps and bounds since its debut in late 2016, and it’s currently set to clear 1.2 billion users worldwide in 2021. With this wildly impressive expansion on the books, many advertisers are seeking out ways to reach the platform’s built-in audience.