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TikTok’s popularity has grown by leaps and bounds since its debut in late 2016, and it’s currently set to clear 1.2 billion users worldwide in 2021. With this wildly impressive expansion on the books, many advertisers are seeking out ways to reach the platform’s built-in audience.
In partnership with Deutsch NY, Differin is leaning into the short, humorous video format of TikTok by casting influencers in a series of brief clips with the underlying theme of battling acne and improving skin-care regimens.
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