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While recent years have seen holding companies combine agency offerings, IPG’s Deutsch is going in the opposite direction, spinning off its New York and Los Angeles offices into separate agencies.
“It felt intuitively like the organic next step for our respective agencies to go this way,” Deutsch New York CEO Val DiFebo told Adweek.
The move makes official an evolution that was already in place operationally. The groundwork was laid when Deutsch North America CEO Mike Sheldon left at the end of 2019, with DiFebo and Deutsch L.A.