Deutsch Splits New York and Los Angeles Offices Into Separate Agencies

The two IPG agencies will now officially operate independently

Deutsch LA and Deutsch NY are going their separate ways to lean into their unique strengths. Deutsch

While recent years have seen holding companies combine agency offerings, IPG’s Deutsch is going in the opposite direction, spinning off its New York and Los Angeles offices into separate agencies.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.