Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

The story behind the world-famous logo, and the freelance designer behind it

The Nike Swoosh logo was made to look like movement, according to designer Carolyn Davidson. Getty Images


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This story first appeared in the March 18, 2019, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.