Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

The story behind the world-famous logo, and the freelance designer behind it

The Nike Swoosh logo was made to look like movement, according to designer Carolyn Davidson. Getty Images

By Robert Klara

March 18, 2019

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This story first appeared in the March 18, 2019, issue of Adweek magazine. Click here to subscribe.

Robert Klara

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.