Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

As arguably the most talented player in college basketball, Zion Williamson is used to making headlines—just not the kind he made last month. On Feb. 21, as the Duke forward played in the first minute of the North Carolina game, a sudden “pop” brought Williamson to the floor, clutching his knee in agony.

“The world stopped turning on its axis briefly on Wednesday night,” Sports Illustrated reported, “when Duke star Zion Williamson’s shoe exploded.”