Branding

Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

The story behind the world-famous logo, and the freelance designer behind it

The Nike Swoosh logo was made to look like movement, according to designer Carolyn Davidson.Getty Images
Headshot of Robert Klara
By Robert Klara

March 18, 2019

 

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This story first appeared in the March 18, 2019, issue of Adweek magazine. Click here to subscribe.

Headshot of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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