The internet is full of disagreements. Some are over serious topics such as immigration, healthcare and prison reform. But the outcomes of other arguments, such as whether clowns are silly or scary, how a dog might wear pants, and if it’s pronounced jif or gif, involve fewer consequences.
It’s the latter, lighthearted arena of debate that snack brand Bagel Bites seeks to enter with its first major campaign from ad agency Johannes Leonardo, which won the account late last year.
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