Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
It’s not every day that—in the midst of an unprecedented crisis—one of the world’s largest auto companies turns to a creative shop of around 100 that was launched a little over a decade ago.
When Volkswagen named Johannes Leonardo as its lead brand agency, it was a defining moment for client and agency alike. At the time, Volkswagen was still reeling from an emissions scandal, with consumer sentiment at an all-time low.
“When the world’s biggest car brand comes to an agency like us with such a huge problem, it’s really a sign for us that Johannes Leonardo has come of age,” observes co-founder and CCO Jan Jacobs.
The stats
Key Wins: Gap, Volkswagen
Losses: None
New Assignments: Truly Hard Seltzer (prior to Boston Beer creative review), Venmo
2019 Revenue: $50 million-plus (a +110% top-line revenue growth from 2018)
Strategic Moves: Bought back an unspecified portion of WPP’s 49% minority stake; increased agency head...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in