It’s not every day that—in the midst of an unprecedented crisis—one of the world’s largest auto companies turns to a creative shop of around 100 that was launched a little over a decade ago.
When Volkswagen named Johannes Leonardo as its lead brand agency, it was a defining moment for client and agency alike. At the time, Volkswagen was still reeling from an emissions scandal, with consumer sentiment at an all-time low.
“When the world’s biggest car brand comes to an agency like us with such a huge problem, it’s really a sign for us that Johannes Leonardo has come of age,” observes co-founder and CCO Jan Jacobs.
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