Adweek Original Video

Demystifying Gen Z: What Do They Look for in a Brand?

With Gen Z, transparency is key

Editor: Nick Gardner

By Nick Gardner

December 16, 2019

This is Demystifying Gen Z, a video series produced in partnership Wayv where we sit down with Gen Z to get answers to marketers’ most pressing questions about the next generation of consumers.

Nick Gardner
Nick is a senior video producer and podcast producer at Adweek.
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