Delta Unveils New OOH Parallel Reality Signs and Robotic Exoskeleton at CES 2020

Ed Bastain is the first airline CEO to deliver a keynote at CES

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

LAS VEGAS—In the first Consumer Electronics Show keynote delivered by an airline, Delta CEO Ed Bastian wasted no time getting to what the eager crowd wanted to hear about: the future of air travel.

The airline has already made several announcements at CES 2020 so far involving its employees, the environment and potentially game-changing technology for advertisers. Bastian’s presentation showcased how Delta, the second-largest airline in the U.S. and routinely considered the most reliable, is constantly



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in