Delta’s Head of Social Content on the Role of Influencers in Social Marketing

Jasmine Atherton says we can all learn from each other

Jasmine Atherton at Brandweek
Before joining Delta Airlines as its head of social content, Jasmine Atherton worked at Airbnb. Sean T. Smith for Adweek

PALM SPRINGS, Calif. — Between macro, micro and even nano influencers, there’s no shortage of partners for brands in 2019. But are influencers still the best way for brands to reach new audiences? Jasmine Atherton is no stranger to these partnerships. Before joining Delta Airlines as its head of social content, she worked at Airbnb as its head of social for the Americas. She’s currently overseeing Delta’s Brand Ambassador program that launched this year, working alongside Delta loyalty members with a sizable following to create content for the airline. Atherton also sits on Adweek’s Innovation Council.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.