Crocs Found a Way Back Onto People's Feet Amid the Pandemic

The ugly yet comfortable clog became a staple for bustling healthcare workers

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On March 25, as the country reeled with the news that the novel coronavirus had infected at least 65,000 people across the United States and Dr. Anthony Fauci warned that the spread was “accelerating,” a tweet went out from Crocs headquarters in Niwot, Colo. “Now and always, we need to take care of each other,” it read. “Sending love to you, #CrocNation, and sending free shoes to our front-line heroes in healthcare.”

This was no casual promise.



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This story first appeared in the June 22, 2020, issue of Adweek magazine. Click here to subscribe.