Perspective

Crocs Found a Way Back Onto People's Feet Amid the Pandemic

The ugly yet comfortable clog became a staple for bustling healthcare workers

Crocs Footwear Open Flagship Store — LONDON - OCTOBER 18: A girl models a pair of Mammoth Crocs outside the first UK Crocs store on October 18, 2007 in London England. Crocs have launched a new Mammoth model for the winter to celebrate the opening of the new store. (Photo by Cate Gillon/Getty Images)Cate Gillon/Getty Images

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On March 25, as the country reeled with the news that the novel coronavirus had infected at least 65,000 people across the United States and Dr. Anthony Fauci warned that the spread was “accelerating,” a tweet went out from Crocs headquarters in Niwot, Colo. “Now and always, we need to take care of each other,” it read. “Sending love to you, #CrocNation, and sending free shoes to our front-line heroes in healthcare.”

This was no casual promise.