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Criteo has announced the launch of a self-service ad platform that allows advertisers to purchase media space on retailers’ websites. It’s part of the transformation of the ad-tech company as it prepares for a cookie-less world.
Publicly-listed Criteo has seen its stock price suffer since the decline of the cookie—arguably the cornerstone of ad tech—accelerated as Apple’s rolled out intelligent tracking prevention in its Safari browser. This decline was compounded when Google confirmed it will do likewise in its Chrome browser earlier this year.