Ad Tech

Google Chrome Will Phase Out Third-Party Cookies by 2022

Privacy Sandbox seeks new standards to support ad-funded web

the google logo on top of two chocolate chip cookies
"In the short term, a lot of companies will be challenged,” one analyst predicts.Getty Images, Google
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By Ronan Shields

January 14, 2020

In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its Chrome web browser. The tech giant said it will take two years to complete the transition.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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