Ad Tech

Google Chrome Will Phase Out Third-Party Cookies by 2022

Privacy Sandbox seeks new standards to support ad-funded web

the google logo on top of two chocolate chip cookies
"In the short term, a lot of companies will be challenged,” one analyst predicts.Getty Images, Google
Headshot of Ronan Shields
By Ronan Shields

January 14, 2020

In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its Chrome web browser. The tech giant said it will take two years to complete the transition.

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Recommended articles
Related Articles

Cadent logo

Programmatic

Rumors of AT&T-Comcast Bidding War for Advanced TV Outfit Cadent Are Meritless, Sources Say

By Ronan Shields, Patrick Coffee

a stack of purple boxes

Ad Tech

How the Ad-Tech Supply Chain Is Being Compressed and Evolving

By Ronan Shields

google ad exchange algorithm

Ad Tech

After Months of Preparation, Google Set to Roll Out First-Price Auctions

By Ronan Shields

A lock symbol appears on a lighted TV screen atop other TVs.

Ad Tech

How the CTV Sector Is Bracing Itself for the Upcoming Privacy Overhaul

By Ronan Shields

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform


Here’s Why the Media Industry Needs to Embrace a Multi-Currency Strategy

By Jay Prasad