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In a move that many have feared for the last year, Google has finally given a timeline for phasing out support for third-party cookies in its Chrome web browser. The tech giant said it will take two years to complete the transition.
Google is bowing to pressure to shore up privacy standards across its online advertising platforms and freely available web tools, a move that will affect more than half of all web users.
In a statement released earlier today Justin Schuh, director of Chrome engineering at Google, confirmed the timeline, vowing that Google will seek “privacy-preserving and open-standard mechanisms” that will maintain “an ad-supported web.”
“Once these approaches have addressed the needs of users, publishers and advertisers, and we have developed the tools to mitigate workarounds, we plan to phase out support for third-party cookies in Chrome,” he wrote.