How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads

With adult coloring books, co-branded lipstick, an app and more

As global executive creative director of design firm Jones Knowles Ritchie, Tosh Hall has one of the most coveted design jobs in the world. But though Hall holds two college degrees and experience drawn from stints at Revlon and Landor, his education actually began when he was a toddler—with crayons.

Click for more from this issue

This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.