DMEXCO Industry Bulletin Facetime: Adweek’s Executive Lab Plays L.A. Video 2020 forecasts the future of programming, media and advertising. Leadership & Talent This Composer and Sound Studio Founder Believes in Sonic Branding Joel Beckerman, founder of New York-based Man Made Music, creates sound signatures for clients. Leadership & Talent This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time Schiefer Chopshop mixes creative and media buying for clients like Blizzard Entertainment and Boost Mobile. Marketing Innovation How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads Adult coloring books, co-branded lipstick and an app are helping keep the brand competitive. Customer Experience You Can Blame Your Increasingly Costly Back-to-School Shopping List on Tech Spending soars to $83.6 billion in 2017 as lists get longer and digital devices become even more popular. DMEXCO Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake Marketing chiefs like P&G's Marc Pritchard are demanding transparency. Programming & Performance This TV Network Gets Half of Brazil to Tune In for Its News, Telenovelas and Soccer Every Day At any point during a 24-hour period, Globo TV has 50% of the country's TV audience and sells its shows to 70 countries. Voice Trying to Integrate Data Science and Creative Design? 4 Things Modern CMOs Should Consider Customers expect brands to learn from their interactions. Publishers & Platforms Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed Content marketers found their happy place, and the platform's makeover is paying off for publishers and brands. Data & Insights Infographic: How and Where Women Prefer Their Branded Content Most—87 percent, to be exact—see sponsored content in a positive light, according to an Influenster survey.