This is a Profile

Facetime: Adweek’s Executive Lab Plays L.A.

TV / Video

Video 2020 forecasts the future of programming, media and advertising.

This is a Profile

This Composer and Sound Studio Founder Believes in Sonic Branding

Creativity

Joel Beckerman, founder of New York-based Man Made Music, creates sound signatures for clients.

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This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time

Agencies

Schiefer Chopshop mixes creative and media buying for clients like Blizzard Entertainment and Boost Mobile.

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How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads

Brand Marketing

Adult coloring books, co-branded lipstick and an app are helping keep the brand competitive.

This is a Profile

You Can Blame Your Increasingly Costly Back-to-School Shopping List on Tech

Brand Marketing

Spending soars to $83.6 billion in 2017 as lists get longer and digital devices become even more popular.

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Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

Digital

Marketing chiefs like P&G's Marc Pritchard are demanding transparency.

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This TV Network Gets Half of Brazil to Tune In for Its News, Telenovelas and Soccer Every Day

TV / Video

At any point during a 24-hour period, Globo TV has 50% of the country's TV audience and sells its shows to 70 countries.

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Trying to Integrate Data Science and Creative Design? 4 Things Modern CMOs Should Consider

Brand Marketing

Customers expect brands to learn from their interactions.

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Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

Digital

Content marketers found their happy place, and the platform's makeover is paying off for publishers and brands.

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Infographic: How and Where Women Prefer Their Branded Content

Brand Marketing

Most—87 percent, to be exact—see sponsored content in a positive light, according to an Influenster survey.

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