Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here's What Changed

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When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”

Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft have a secret plan to turn the social network for business professionals, which lost $166 million in 2015, into a moneymaker? Or did it want to embed LinkedIn’s user data into its Dynamics 365 CRM platform and other Office software?

Nine months after Microsoft closed the deal, many of those questions remain unanswered.



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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.