Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

Content marketers found their happy place

Over the past two years, LinkedIn has added new lead-generation and targeting tools. Getty Images

When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?”

This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.