Infographic: How and Where Women Prefer Their Branded Content

Smartphones are the favored medium of all age groups

From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women—87 percent, to be exact—see branded content in a positive light, according to an Influenster survey of nearly 13,000 U.S. women across Generations X, Y and Z. Among the study’s finds: Authenticity rules.

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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.