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From fashion and beauty to home design and wellness, female-centric brands are a natural fit for sponsored content. Lucky for them, most women—87 percent, to be exact—see branded content in a positive light, according to an Influenster survey of nearly 13,000 U.S. women across Generations X, Y and Z. Among the study’s finds: Authenticity rules.
“[Consumers] prefer content featuring real people way more than celebrities, so align your content creation accordingly and keep it real,” advised Influenster co-founder and president Elizabeth Scherle.
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