This Composer and Sound Studio Founder Believes in Sonic Branding

Man Made Music creates sound signatures for clients

Join female leaders from WNBA, BET, Baked by Melissa and more at the Women Trailblazers Summit in NYC on July 14 for a day of inspirational conversations, insightful stories and important connections. Sign up with code WT30 to save 30%.

Sound probably isn’t the first thing that comes to mind when you think about branding—maybe you see a logo or a 30-second spot or a pithy tweet—but according to Joel Beckerman, founder of strategic music and sound studio Man Made Music, it’s a crucial factor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.