This Composer and Sound Studio Founder Believes in Sonic Branding

Man Made Music creates sound signatures for clients

Sound probably isn’t the first thing that comes to mind when you think about branding—maybe you see a logo or a 30-second spot or a pithy tweet—but according to Joel Beckerman, founder of strategic music and sound studio Man Made Music, it’s a crucial factor.

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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.