Leadership & Talent

This Composer and Sound Studio Founder Believes in Sonic Branding

Man Made Music creates sound signatures for clients

Joel Beckerman is the force behind countless instantly recognizable sonic themes. Mickey Alexander for Man Made Music
By Kristina Monllos

September 6, 2017

Sound probably isn’t the first thing that comes to mind when you think about branding—maybe you see a logo or a 30-second spot or a pithy tweet—but according to Joel Beckerman, founder of strategic music and sound studio Man Made Music, it’s a crucial factor.

Click for more from this issue

This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.

Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Real Deal on SMS Marketing

By Yotpo

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}