Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

P&G's Marc Pritchard and CMOs from Bank of America, Unilever and more are demanding transparency

Jeremy Kramer for Adweek

By Lauren Johnson

September 4, 2017

What would you do with a $2.4 billion marketing budget?

Click for more from this issue

This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.

Lauren Johnson

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.