DMEXCO

Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake

P&G's Marc Pritchard and CMOs from Bank of America, Unilever and more are demanding transparency

Jeremy Kramer for Adweek
Headshot of Lauren Johnson
By Lauren Johnson

September 4, 2017

What would you do with a $2.4 billion marketing budget?

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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.

Headshot of Lauren Johnson

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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