You Can Blame Your Increasingly Costly Back-to-School Shopping List on Tech

Digital gadgets with high price tags cause spending to soar

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As you read this, some 50 million kids are in the process of returning to the classroom and that, believe it or not, brings America’s second biggest shopping season to a close. With the sole exception of the winter holiday season, back to school is now the dominant spending occasion.

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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.