This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time

Schiefer Chopshop mixes creative and media buying

After running their own independent shops for decades, James Schiefer, founder of media agency Schiefer Media, and Zach Lyons, founder of creative content firm Chopshop, joined forces last December to form a new venture: Schiefer Chopshop.

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This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.