This California Agency Analyzes the Effectiveness of Campaigns and Adjusts in Real Time

Schiefer Chopshop mixes creative and media buying

(L. to r.) Svp, creative and ecd John Zegowitz; co-founder and CEO James Schiefer; svp, media Tim Walsh; president and CSO Jeff Roach; co-founder and CCO Zach Lyons; and COO Dan Mickelsen Jeffrey Moustache

After running their own independent shops for decades, James Schiefer, founder of media agency Schiefer Media, and Zach Lyons, founder of creative content firm Chopshop, joined forces last December to form a new venture: Schiefer Chopshop.

This story first appeared in the Sept. 4, 2017, issue of Adweek magazine. Click here to subscribe.
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.