Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

Jason Snyder has always been on the cutting edge

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As a 14-year-old, Jason Snyder created his first commercial software—a system he described as a “party line for computer nerds in the ’80s.”

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.

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