Could a Marketing Reset Help Volkswagen Shift Gears?

Changes to marketing department follow carmaker's own admission it's 'no longer competitive'

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It’s been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S.

In between perfecting its Big Game moment, the brand also found time to conclude some elements of its marathon $2.6 billion media pitch within the last month, and saw the departure of its chief marketing officer. Earlier in February, the German automaker confirmed that Nelly Kennedy, global CMO for its passenger business, has stepped down after just over 12 months in the role.



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