CPG & Grocery

Welly's Eric Ryan Says Coronavirus Will Alter People’s Relationship With Health Brands

The convergence of health and lifestyle will accelerate

colorful metal tins — In its first year, Welly generated more than $10 million in sales.Welly

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Among the many common household items presently seeing a boost in demand during the coronavirus outbreak, from hand sanitizer to toilet paper, are bandages and first aid kits. In the four-week period ending March 28, year-over-year sales of bandages were up 24%, while first aid kits increased 119%, according to data from Nielsen.

For Welly, the brightly colored first aid brand that just turned a year old, the timing has been rather fortunate. Sold exclusively in Target stores and on Target.com