Consumers Are Buying More From Black-Owned Businesses Following Global Protests

There has also been a spike in new ventures popping up

15% is the least you can do on an orange background — Aurora James’ 15 Percent Pledge asks retailers to commit at least 15% of their shelves to Black-owned businesses. 15 Percent Pledge

July 27, 2020

Washington, D.C.-based attorney Khadijah Robinson spent much of 2019 preparing to launch her passion project, an ecommerce marketplace called Nile that puts “Black women and Black-owned businesses” at the forefront.

Click for more from this issue

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.

Mary Emily O'Hara

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.