Consumers Are Buying More From Black-Owned Businesses Following Global Protests

There has also been a spike in new ventures popping up

15% is the least you can do on an orange background
Aurora James’ 15 Percent Pledge asks retailers to commit at least 15% of their shelves to Black-owned businesses. 15 Percent Pledge

Key insights:

Washington, D.C.-based attorney Khadijah Robinson spent much of 2019 preparing to launch her passion project, an ecommerce marketplace called Nile that puts “Black women and Black-owned businesses” at the forefront.

This story first appeared in the July 27, 2020, issue of Adweek magazine. Click here to subscribe.
@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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