Agencies Pledge Financial Support for Black Lives Matter

Major holding companies make financial contributions to affiliated organizations

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As civil unrest unfolded across the U.S. in the aftermath of George Floyd’s murder, the outpouring of support came from not only millions of people across the country but also from brands.

Agencies of every size lent their voices too, with creative work designed to support the protests and encourage people in the industry to act. In addition to that output, holding companies publicly pledged financial donations (both direct and in the form of employee-matching) as well.

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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.