Ecommerce Explodes in April, With BOPIS More Popular Than Ever

Buy online, pick up in store sales triple year-over-year

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All that social distancing during the month of April led to huge year-over-year spikes in online shopping, with record-breaking sales logged for retail and buy online, pick up in store (BOPIS) orders.

Some of the data in Adobe Analytics’ April ecommerce report, released today, is an almost comical snapshot of the current moment: Online pajama sales rose more than 143%, online grocery shopping is up 110%, and online alcohol sales surged 74%.

But the most surprising thing, according to Adobe Digital Insights director Taylor Schreiner, was an increase in electronics prices due to supply chain disruptions coupled with the surge in online consumer demand.

“Electronics have been on an almost uninterrupted downward trend since Adobe started tracking prices more than six years ago,” Schreiner said.



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