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It’s the holiday season, which means lots of ads from retailers showing off the items consumers could gift. And British high street brand Argos is leading the charge with its campaign featuring a doll called Connie and a plastic dinosaur named Trevor.
Developed by agency The&Partnership and directed by Traktor, the main 30-second ad and the accompanying 40-second edit show Connie as she excitedly dances across a table on the night before Christmas while wearing her holiday jumpsuit to Le Freak by Chic.
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