Coach Lets Shoppers Try on Holiday Collection in AR

Zero10 bring the augmented reality experience to five stores

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As part of its holiday campaign, luxury fashion brand Coach partnered with augmented reality tech company Zero10 to bring AR Storefront technology to five Coach stores in Boston, Atlanta, Austin, Miami and Toronto.

Now through Jan. 1, 2024, shoppers will be able to stand in front of the AR Storefront screen at each Coach store to virtually try on a selection of items from Coach’s Holiday collection in augmented reality. The digital products will be accompanied by special AR effects like a pearlescent ribbon, multicolored lights and an animated snowman.

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