Data Points

Infographic: CMOs Show Strength as They Prioritize Long-Term Growth and Community

Despite the pandemic, confidence among chief marketing officers is high

cloud with lightning bolt over houses, buildings and dollar signs — The CMO role has come to be considered one of the most important during the Covid-19 crisis.Carlos Monteiro

September 20, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Though the Covid-19 pandemic has hurt businesses across the advertising industry, a recent Deloitte survey shows that CIOs and CMOs are still in a strong position. Confidence among CEOs, on the other hand, has dropped from 55% to 35%.