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Pantone believes a familiar color will take the spotlight in the first year of the new decade: Classic Blue.
The color standards and forecasting company announced the hue, officially named Pantone 19-4052, as the Color of the Year for 2020 on Wednesday. The reveal marks a bold switch from 2019’s Living Coral and other brighter shades like 2016’s Rose Quartz and 2017’s Greenery.
Classic Blue also supports Shutterstock’s 2020 Color Report, which features a color palette with deeper hues including aqua menthe and phantom blue.
Pantone described Classic Blue as a “timeless and enduring hue, elegant in its simplicity” that “highlights our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.”
Classic
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