Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign

The brand wants everyone to know it makes more than just Greek yogurt

Chobani plans to release more ads that focus on its products in the coming weeks.
Chobani plans to release more ads that focus on its products in the coming weeks. Chobani

Following a year of product launches, Chobani is rolling out a national ad campaign that both showcases its expanded portfolio and underscores the company’s mission to provide the public with healthier food.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}