How Chobani Is Making Healthy Food More Accessible

'If you do this,' CMO Peter McGuinness said at Brandweek, 'you’ll be around for a long time'

Editor: Malinda DiPasquale

As the commercial food industry has gradually awakened to the importance of producing healthier fare, another issue has crept into the spotlight right behind it: accessibility to that fare.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.