Car Sharing Opens the Door to Adventure in Vibrant Campaign for Turo

The SixTwentySix team used Unreal Engine software to create a spot infused with magical realism

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Rideshare and car rental ads are often practical, focusing on convenience and other benefits of the service. Car sharing marketplace Turo has taken a more high-concept approach in a campaign from Los Angeles-based creative studio SixTwentySix that positions the brand as a deliverer of adventure and freedom.

The 60-second “Open Doors” spot directed by Miles Cable and AJ Favicchio highlights the variety of vehicles that can be booked through the app.

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