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Rideshare and car rental ads are often practical, focusing on convenience and other benefits of the service. Car sharing marketplace Turo has taken a more high-concept approach in a campaign from Los Angeles-based creative studio SixTwentySix that positions the brand as a deliverer of adventure and freedom.
The 60-second “Open Doors” spot directed by Miles Cable and AJ Favicchio highlights the variety of vehicles that can be booked through the app.