Car Salesmen Come Off as Pretty Skeezy in Vroom's New Ads

Fresh off an IPO, ecommerce platform capitalizes on consumers' dislike of the showroom

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Two years ago, Gallup surveyed 1,000 Americans to find out which professions they trusted the most—and the least. At the top: nurses. And nearly at the bottom of a very long list was the car salesman, with a mere 8% of consumers viewing them as trustworthy. Indeed, the only job that ranked worse was being a member of Congress.

Of course, Americas’ widespread revulsion for the slick showroom jockey is nothing new, but one thing is: The pandemic, which seems to have given millions of homebound



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