Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California

Luxury outerwear brand teams with The Webster to showcase styles through 3-D environments

Shoppers can create avatars to wear Canada Goose jackets suitable for three different California climates. Canada Goose/The Webster

During a time when in-store shopping is down and in-person activations are limited, outerwear brands such as Canada Goose have to create alternative experiential programs that still drum up excitement around products. 

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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