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Fashioniastas can understand why someone might spend days looking for the right sweater, maybe even traveling a hundred miles to find it. But that search would seem downright modest to Jackie Poriadjian-Asch, whose hunt for the right knitwear spanned countries across the globe and took a total of three years.
Wait—just for a sweater? We should explain. Poriadjian-Asch is the CMO of Canada Goose, the high-end outerwear brand renowned for its thousand-dollar, down-filled parkas. After nearly six decades of being the outfitter for cold-weather cognoscenti, Canada Goose began a careful expansion into spring wear earlier this year (think: light jackets, quilted crewnecks), and is now ready to try its hand at knits.
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